M&S upsets vegetarian shoppers with links to meat recipes

  • Angry customers have criticised the high street giant on Facebook for the error
  • M&S linked shoppers to recipes which include a chicken courgetti pasta dish 
  • The supermarket chain has apologised and said the mishap was a mistake

Marks & Spencer has mistakenly sent out emails celebrating National Vegetarian Week with links to recipes containing meat.

The high street giant sent out thousands of emails praising the joys of a meat-free diet and inviting people to click on links to recipe for ‘veggie inspiration’.

But those who did click through found themselves looking at recipes containing meat, including one for a chicken pasta dish.

M&S accidentally sent out emails to thousands of shoppers with links to recipes containing meat for National Vegetarian Week, including one for a chicken dish. Pictured: a stock picture of a chicken courgetti spaghetti dish

M&S accidentally sent out emails to thousands of shoppers with links to recipes containing meat for National Vegetarian Week, including one for a chicken dish. Pictured: a stock picture of a chicken courgetti spaghetti dish

M&S accidentally sent out emails to thousands of shoppers with links to recipes containing meat for National Vegetarian Week, including one for a chicken dish. Pictured: a stock picture of a chicken courgetti spaghetti dish

Vegetarian shoppers took to Facebook to say that the error showed a ‘lack of regard’ for their lifestyle.

But some saw the funny side, with Vicky Barton writing: ‘In an office somewhere, some poor intern is frantically hitting the “recall” button and sobbing.’ 

Dawn James, of Halifax, West Yorkshire, however said she was insulted by the email.

Angry vegetarians have taken to Facebook to complain about the email from M&S with links to meaty recipes - but some have seen the funny side

Angry vegetarians have taken to Facebook to complain about the email from M&S with links to meaty recipes - but some have seen the funny side

Angry vegetarians have taken to Facebook to complain about the email from M&S with links to meaty recipes – but some have seen the funny side

She wrote online: ‘Very excited to receive your email about celebrating National Vegetarian Week.

‘Then totally insulted as a vegetarian of 30 plus years that the links went to recipes and items that were meat based.

‘Just goes to show how little regard you have for your vegetarian customers..’

Debbie Worrall Wallace, of Motherwell, Scotland, added: ‘Just received an email from you celebrating ‘national veggie week’ and the joys of a vegetarian diet.

‘I was delighted until I clicked on the link for ‘veggie inspiration ‘ and your first recipe is for chicken courgetti spaghetti!’ 

A spokesman for M&S said: ‘It was a mistake by our web team.

‘We’re fully aware of it and other customers have been in touch to let us know. The relevant team are now getting it rectified.’