KFC is on target to sell nearly 1.5 million Double Down sandwiches by Sunday making it one of the fastest selling KFC UK burgers ever.
The fast food chain launched the highly anticipated Double Down in UK restaurants last Monday, much to fans’ delight.
Over 700,000 Double Downs have been sold in that time, exceeding expectations by nearly double.
Bosses at the chicken shop have calculated that this means approximately one Double Down has been sold in the UK every second.
The Double Down features crispy bacon, melted Monterey Jack cheese and barbeque sauce, all sandwiched between two succulent Original Recipe chicken fillets.
Arguably KFC’s most famous sandwich, it was previously available in countries such as the US, Australia and New Zealand, but never before the UK.
Fans across the country went finger lickin’ crazy for Double Down.
Sales figures reveal that customers in the East Midlands are the biggest fans, with more than 190,000 local people getting their chicken fix in the first week.
The Double Down is priced from £4.79 – or from £5.79 with fries and a drink and is available until Sunday 19th November.
Prior to the burger release Jack Hinchcliffe, innovation direction at KFC UK and Ireland, said: “There’s been so much excitement for the Double Down since it first launched to the US in 2010.
It’s sold out in every country that it’s been released in, so we’re anticipating it’ll be a sell-out success here in the UK.
“Fandom has gone wild over the past few years on social media, and we’ve even had reports of our customers taking things into their own hands by hacking the menu to create the sandwich.
“It seems people agree with us…there’s nothing better than an Original Recipe fillet, so if you can’t beat it – double it.”